Since the beginning of this year, East China Chemical Sales has been steadily advancing its marketing breakthrough initiative amid a complex and ever-changing market environment. As of May 25, the company had cumulatively sold 20,000 tons of ethylene-propylene rubber products, marking a year-on-year increase of 116.91% and setting a new historical record.
Achieving growth in both volume and quality, core products have realized large-scale breakthroughs. East China Chemical Sales continues to deepen its integrated "production-sales-research-application" collaboration model, actively promoting high-end product adoption and expanding application scenarios. By precisely aligning production schedules from Jilin Petrochemical with regional market demand in East China, the company effectively ensures balanced supply and demand, creating a virtuous cycle of "stable upstream production—smooth midstream logistics—steady downstream demand." Core products such as J3100 and J3080 now achieve average monthly sales exceeding 500 tons, transitioning from sporadic supply to stable, bulk delivery.
By intensifying market engagement through grid-based outreach, the company is unlocking new growth opportunities. While consolidating existing channels, East China Chemical Sales has subdivided the East China market into multiple units, implementing a comprehensive strategy combining in-depth market research with customized services. The company focuses on four key areas—"sales strategies, product features, application fields, and procurement-storage-transportation"—to thoroughly understand the actual needs, purchasing rhythms, and technical requirements of key customers within the region, thereby enabling tailored service solutions. Detailed "one-client-one-plan" service strategies have been developed, resulting in partnerships with seven leading industry enterprises and reactivating cooperation with nine long-dormant clients.
